Table of Content :rnrnVol. 3 (2) 2011, Technological Innovations and Consumer Needs: An Analysis of Mobile Communications MarketrnrnVol. 3 (2) 2011, Price or Privilege? Customer Perception on Loyalty ProgramsrnrnVol. 3 (2) 2011, Stakeholder Analysis on Boycott Movement: A Preliminary Study Using Media ContextsrnrnVol. 3 (2) 2011, Perceived Usefulness as Key Stimulus to the Behavioral Intention to Use 3G TechnologyrnrnVol. 3 (2) 2011, Internal Customer Satisfaction and Service Quality Toward Trust and Word of Mouth