ABSTRAK :rnrnFranchise is increasingly becoming an option for people who want to become an entrepreneur. Someone who has the capital to pay royalty fees and meet the requirements specified by the franchisor thus he/she soon became a franchisee. He/she can immediately run the business without necessary start a business from zero. In franchise business, franchisee operation can not be separated from control by the franchisor as the owner of the franchise because the franchisee is bound to what isrnwritten on an agreement that has been made by the franchisor. In addition to the formal relationship between franchisee and franchisor, there is also a non formalrnrelationship between franchisee and franchisor. It can not be avoided because the franchise system included in the model of agency theory and the franchisee to bernsuccessful so the closer relationship between the franchisee and the franchisor must be achieved in the form of trust.