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Sumber Daya Perusahaan dalam Teori Resources Based View / Jurnal Administrasi Bisnis Vol 9 (1) Maret 2013



ABSTRAK :rnrnResource - based view theory is a theory that is prominent in the strategic management field since the early 1990s . Principally due to the prominence of this theory that prioritizes the role of internal resources that when certain conditions are met will bring the company gain the competitive advantage even sustainable competitive advantage that will lead to superior performance . Resources in general consists of tangible and intangible resources. Intangible resources according to many researchers is the strategic resources because these resources which will bring the company is able to achieve competitive advantage and sustainable.competitive advantage . This paper seeks to describe the elements of intangible resources including the factors or indicators . expressed in this paper are four elements of intangible resources, namely human capital , structural capital , relational capital and customer capital . It also depicted on the properties required in the intangible resources that sustainable competitive advantage can be achieved by the company.


Ketersediaan

JUR.170040.4Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
651.05 PAW j C.1
Penerbit Center for Business Studies – CeBiS Jurusan Ilmu Administrasi Bisnis Fisip Unpar : Bandung.,
Deskripsi Fisik
iv+100 hlm.; 17,5x25 cm
Bahasa
Indonesia
ISBN/ISSN
0216-1249
Klasifikasi
651.05 PAW j C.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Vol. 9 (1) Maret 2013
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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